In that way, it seems to be more authentic and trustworthy than a sponsored post. Sooo, while Instagram still has a soft spot in our hearts, TikTok is arguably where it’s at for emerging trends and fashion inspo.įor example, creator has only around seven thousand followers on the app, a relatively small number, but her video on the waist illusion dress has been watched an incredible 3.7 million times. Not only that, but smaller, independent brands have been able to harness the app's viral capabilities, allowing their reach to grow to new heights. The app's all-knowing algo has given everybody, not just the big bloggers and celebs with hundreds of thousands of followers, a safe place on the FYP to contribute their genuine product recommendations. No wonder the Gen Z-favourite platform is able to influence our shopping habits. TikTok launched three years ago but, thanks to a little thing called the pandemic, saw a serious uptick in users (there's now over one billion!!) during 2021. Your FYP will no doubt be littered with the best (and worst) viral fashion trends that the app has to offer. If you are anything like us, devoting 50% of your spare time to internet shopping and the other 50% spent endlessly scrolling TikTok, then the app's algorithm has got to know you unnervingly well.

TikTok seems to know exactly what we want before we even know it ourselves.

Tik tok trends